It's a household name in Britain, thanks to its popular digital radios. But can Pure Digital make inroads in the US, where the idea has never taken off? The company's Colin Crawford explains why it is time to take on America.
Plus, we delve further into the chances for UK technology firms to make an impact at CES by talking to the people trying to cheerlead the nation's entrepreneurs: the chaps from UK Trade and Investment are on hand to discuss the chances for British companies to make it big.
The subject is picked up by our guests, Michael Brook from T3 magazine and Tasha Eichenseher of National Geographic, who also discuss their favourite moments from this year's show and ponder what it means to be green amid this orgy of gadgets.
Meanwhile Scott Cawley finishes up his tour of the halls, before we all head away, exhausted, from Las Vegas.
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