When up against competitors like John Lewis and Aldi, it can be hard to create a Christmas advert that stands out, however, Stori creative media company has done just that with one of the best Tv ads this year.
Located in Skibbereen, Cork Stori creative have teamed up with the Irish Refugee Council to come up with an alternative Christmas advert, one that pulls on the heart strings of us all.
The film depicts the international humanitarian refugee crisis through the eyes of a child who believes that the refugees he sees on the news are pirates in search of lost treasure.
In the film, we see the imagination of a child take flight, as he sees a group of refugees being rescued at sea, and believes them to be pirates in search of lost treasure.
He takes to writing to them - and wishes that this Christmas he could join them to help them find their treasure.
Grainne Dwyer, who works with Stori Creative spoke about the impact of the advert saying: "Each Christmas we send out gifts to our clients, and this year as a company, we wanted to give back to those in need instead and spend our company profits making this video for a deserving charity.
"We hope to raise much needed funds for the Irish Refugee Council who can make a direct impact on those who are in direct provision in Ireland and so that they can continue the tireless work they do".
To donate €4 Text ‘Refugee’ to 50300.
