Monkey was sad to see that the lights are about to go out on TDK’s neon billboard in London’s Piccadilly Circus, which has been part of the capital’s life for a quarter of a century. Some 2 million people pass the 101.3 sq m screen every day, according to Wildstone Consultancy, which is selling the ad space. Wildstone chief executive Damian Cox said: “We are incredibly excited about finding a new brand for this screen at the heart of Piccadilly Lights, one of the most famous advertising sites on the planet. While it feels like the end of an era to see TDK leave the site, we expect a number of world famous brands will jump at the opportunity to claim the site as their own, possibly for decades to come.” TDK is moving away from consumer products, hence its shift from outdoor advertising. Sanyo abandoned the site below in 2011 after 33 years; it is now occupied by Hyundai. The TDK site has previously displayed iconic adverts from brands including Bovril, Schweppes, Cinzano, Fujifilm and Kodak, and has featured in films such as 28 Days Later, Wayne’s World 2 and Harry Potter and the Deathly Hallows Part One.
