Taylor Swift is getting ready for something big, and it feels a lot like the arrival of her seventh album, done up in rhinestones and ruffles. Leave it to the fans who are faithfully hashtagging things with "#TS7."
Swift posted a countdown clock on her website Friday at midnight, ticking off the seconds until 12 a.m. Eastern April 26. She followed that up with oblique social-media messages on Saturday, Sunday and Monday, keeping with the pink-and-blue clouds theme from the countdown page.
The website AprilTwentySix.com, which is featured in high-profile outdoor ads that also have the countdown clock, redirects to Swift's homepage. We can only imagine what the title of the collection might be ...
Swift hasn't released a new album since November 2017's "Reputation," which was still spitting out singles like "Delicate" and "Getaway Car" into 2018. The singer-songwriter also performed around the world on her Reputation tour, playing 53 concerts globally and dropping a Netflix concert special last New Year's Eve.
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