Taylor Swift has done it again, folks — proving the magic of Swifties truly knows no bounds. This time, her power move? Accidentally helping raise over $2.3 million for sea otter conservation.
According to the Monterey Bay Aquarium, donations to its Sea Otter Program absolutely exploded after Taylor was spotted repping a vintage aquarium tee in her new short film, The Official Release Party of a Showgirl.
“We honestly didn’t know what to expect,” a rep told The Daily Mail. “It quickly became clear this wasn’t just a pop-culture moment — it was a global spotlight on our Sea Otter Program.”
Moral of the story: never underestimate the Swifties — or a well-timed vintage tee.
Turns out Taylor’s soft spot for sea otters might have a little something to do with her fiancé, Travis Kelce, who’s apparently obsessed with the furry lil guys.
In a recent episode of his podcast, the loved-up duo revealed that otters have somehow become a running theme in their relationship (honestly, cute).
As for the fundraising side of things — the Monterey Bay Aquarium said the campaign smashed its $1.3 million goal in just seven hours after launching on October 16. Swifties, you’ve done it again.
By the next day, October 17, donations had surged past $2.3 million — almost double the original target.
The aquarium’s development team said they first clocked a wave of $13 donations (because of course Swifties would do that) even before the fundraiser officially went live.
Then, once Taylor’s vintage tee moment blew up on X, the floodgates well and truly opened.
In a statement on its website, the aquarium said: “Intentional or not, by putting our sea otter conservation work in the spotlight, this has ushered in a new wave of support and awareness for our decades-long mission to protect the ocean.”
And they’re not exaggerating — within hours, all 42,500 adult tees and 7,500 kids’ tees had completely sold out, forcing the aquarium to open backorders just to keep up with the chaos.
“After going viral, we saw a wave of $13 donations to support our sea otter program and other critical ocean conservation work,” the aquarium said. “Swifties, you truly walk the talk.”
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