Taylor Swift’s music is causing fans to visit a beauty spot which is a two hour drive from Liverpool ahead of her upcoming tour.
As reported by the MEN, The Lakes, a bonus track on the 2020 album Folklore, has seen a recent resurgence on TikTok. The singer played the song, which is about Lake Windermere in the Lake District, as part of a surprise addition to her Eras tour in Chicago last month.
Taylor will be bringing the Eras Tour to Liverpool with two shows at Anfield in June next year. Fans are anxiously waiting today to discover if they will be receiving presale codes for the shows.
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UK holiday provider Parkdean Resort has revealed that demand for ‘Lake District holidays’ online has skyrocketed by 217% in the last month thanks to Taylor. In the week of June 19-25 alone, search traffic was up by 311%.
According to TikTok, videos featuring the track have been viewed more than 8.7 million times. The hashtag #thelakestaylorswift has also received more than 3.4 million views.
One video, by user @maaaaacccccc, received over 215,000 views after the fan shared her trip to ‘The Lakes’. After exploring the countryside and local towns, the fan stated that Taylor Swift was a ‘genius’ to sing a song about the picturesque location.
A spokesperson from Parkdean Resorts said: “With Taylor Swift fans wanting to visit the Lakes as a result of her song, ‘The Lakes’, demand for Lake District holidays is soaring with 12,100 people searching for the ‘Lake District holidays’ in the last month alone.
“Over the past month, we have not only noticed an increase in search volume, but a spike in Lake District bookings also. After TikTok went viral in May we noticed bookings started to double. With this in mind, The Lake District is seemingly the go-to UK destination this summer for Swifties and UK Holidaymakers.”
It takes around two hours to reach Lake Windermere by car from Liverpool. Important information has been released about the presale codes and the age restrictions in place at her shows.
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