Taylor Swift fans have been busy trying to work out the name of her new album and it looks as though one word has come through: Kaleidoscope.
After releasing the video for her seventh record's debut single, titled "ME!" and featuring Panic! at the Disco frontman Brendon Urie, Swift told fans that the clue to her album title was in hidden in the visuals.
The kaleidoscope has been a recurring theme in Swift's work of late, including the Instagram filter she recently introduced ahead of the single's release.
When Brendon Urie is trying to win Swift back in the video, he reveals a heart locket on his chest which opens to reveal a kaleidoscope-style tunnel, in which the pair are then seen dancing. The moment Urie reveals the locket links to a lyric from Swift's 1989 song "Welcome to New York", where she sings: "Kaleidoscope of hearts, hidden under coats."
Swift recently died her hair pink, like it was in the video for her song "I Knew You Were Trouble". In the beginning of that song, she says: “I think when it's all over it just comes back in flashes, you know? It's like a kaleidoscope of memories; it just all comes back. But he never does."
However perhaps the biggest clue, which takes place right at the beginning of the video, is the snake bursting into a group of butterflies.
The snake was the key image for Swift's last album, Reputation, and served as a symbol of revenge. Meanwhile, a popular collective name for a group of butterflies is... a kaleidoscope.
According to our trusty friend, Google, A dream of a kaleidoscope "refers to a connection to your childhood".
The kaleidoscope symbolises a "release of blocked creativity and gives you the opportunity to see yourself in the bigger scope of life."
