OITA -- A weekly event to support Oita Prefecture's brewers, distillers and liquor shops amid declining sales kicked off on Saturday in the prefectural capital at Yutayoi, the Oita sake-shochu exhibition space.
Related companies from across the prefecture are taking turns bringing their products to Yutayoi for tastings to introduce customers to their beverages' characteristics and ways to drink them.
For 100, yen customers can taste 30 milliliters of a beverage and buy the ones they like.
"I want many people to buy," said Masamichi Fujita, vice president of Yutayoi. "And I want to cheer up brewers, distillers, liquor shops and farmers."
Fujita worries that the drop in sales of Oita's sake and shochu has been affecting farmers who grow the raw materials.
On the first day, Yoshiaki Nagano, head of the general affairs department of Miroku Shuzo from Kitsuki, introduced its main product, Juo, among nine kinds of shochu and liqueurs.
Yutayoi is open from 1 p.m. to 5 p.m. on Saturdays, Sundays and national holidays, and closed on weekdays.
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