An explosion in AI-generated political deepfakes and concerns about deteriorating trust in election campaigning is behind a fresh bid for truth in political advertising laws.
Parts of One Nation's lucrative "fire the liar" blitz would likely fall foul of the proposed laws, potentially costing the right-wing party a $300,000 fine.
Independent MP Zali Steggall will on Monday table her latest bill to crack down on deceptive political advertising, laws she says the community is crying out for.
"Truth in political advertising has broad support, even One Nation voters want it," she told AAP.
"All perceive that there are lies. Everyone wants the level of trust to increase."
The bill would introduce a political advertising standards board that would enforce a formal code of ethics requiring ads to be truthful, accurate and supported by evidence.
