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The Guardian - UK
The Guardian - UK
Politics
Letters

Taking back control of political slogans

FILES-DECADE2010-POLITICS-MIGRATION-CLIMATE-ECONOMY-CONFLICT(FILES) In this file photo taken on December 11, 2019, Britain’s Prime Minister and Conservative party leader Boris Johnson poses after hammering a “Get Brexit Done” sign into the garden of a supporter, with a sledgehammer as he campaigns with his team in Benfleet, east of London. - From the Arab Spring to bloodletting in Syria, from Obama to Trump, from terror in the streets of Paris to Brexit, the 2010s began with hope for a more equitable world, and end with a slide towards nationalistic populism. (Photo by Ben STANSALL / POOL / AFP) (Photo by BEN STANSALL/POOL/AFP via Getty Images)
‘“Take back control” won the referendum in 2016, and “Get Brexit done” just won a general election. Both fatuous and mendacious, but punchy,’ says Cherry Weston. Photograph: Ben Stansall/POOL/AFP via Getty Images

This article (Smoking ban tops list of 21st century successes for public health, 23 December) is enough to make you weep. Nothing but improvement until the Tories came to power in 2010, then so much going backwards: greater inequality, closure of Sure Start centres, and minimal alcohol pricing still not introduced in England. Homelessness has increased since 2010, and life expectancy has decreased. And the population has just voted for more of the same.
Dr Heather Parry
Watford, Hertfordshire

• Labour don’t need a new leader, new policies or a new ideology – they just need better slogans. “Take back control” won the referendum in 2016, and “Get Brexit done” just won a general election. Both fatuous and mendacious, but punchy – which is all the electorate seems to need or want.
Cherry Weston
Wolverhampton

• In the spirit of Alice O’Keeffe’s praise of Anna Burns (Be patient, keep faith: a mantra for life, Journal, 19 December), I find an ideal to aspire to in making stock, writing and life in general is to keep skimming until the scum stops rising to the surface, never stir it and keep it simmering but don’t let it boil. Chicken soup for the soul.
Patrick Carroll
Helston, Cornwall

• A letter (20 December) butchers the Latin language with veni, mentiti, vici. O tempora o mores. It would have to be mentitus sum were it to be anything. However, decepi – I cheated, deceived, ensnared etc – would do it.
Graeme Fife
Sevenoaks, Kent

• Since we’re going to have to get used to them, we might as well get the plural of annus horribilis right: it’s anni horribiles, not “anni horribili” (Editorial, 26 December).
David Barker
Sale, Greater Manchester

• Join the debate – email guardian.letters@theguardian.com

• Read more Guardian letters – click here to visit gu.com/letters

• Do you have a photo you’d like to share with Guardian readers? Click here to upload it and we’ll publish the best submissions in the letters spread of our print edition

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