Lions first-round pick T.J. Hockenson was among 40 rookies chosen to participate in the NFLPA Rookie Premiere event for 2019.
The event features players deemed among the most marketable. It includes a custom photo shoot with trading card company Panini, which will release special commemorative cards from the event. This is the 25th year for the NFLPA Rookie Premiere.
From the official press release:
Launched in 1994, NFLPA Rookie Premiere is unique across professional sports, providing partners with unmatched access to 40 of the NFL’s newest young stars at their first major business and marketing event following the NFL Draft. NFLPA Rookie Premiere is one of the most valuable opportunities, exclusively available to NFLPA partners, because it’s the first time for these partners to connect directly with professional football’s most promising and marketable young stars–all in one place—and build content and relationships that extend into the season and beyond.
