The countdown is on until South by Southwest London, the much-anticipated festival which is debuting in the capital for the first time this year, from 2-7 June.
The festival is unique in being a cross-industry networking event, which is all about bringing together experts and talent - and visitors - from a wide variety of areas, from tech to business to the creative arts. Talks by the likes of Idris Elba and Katherine Ryan are leading a group of Future Thinkers across different areas to inspire Londoners at over 25 venues across Shoreditch, which the festival is collectively calling its ‘campus’.
Now a SXSW London app has been made available on the app store for visitors to schedule the events they want to go to.
And you’re going to need it, such is the wealth of talent appearing over 6 packed days.
The talks fall under the Conference banner which is one of the strands alongside Screen, Music and Arts. So for instance, you can buy separate Music Festival wristbands or Screen wristbands if you are just a music or a film fan. The various passes and prices can be found here.
Two new artists have just been announced for the Music Festival: internationally acclaimed artist Erykah Badu and multi-instrumentalist Henry Lau.
Five-time GRAMMY-winning icon Erykah Badu, will be performing under her alias DJ Lo Down Loretta Brown to headline the House of R&B stage. Known for her genre-bending selections and cosmic presence behind the decks, her performance will close a day of powerful programming co-curated by DJ Ace's platform Everything R&B.
The House of R&B is just one part of SXSW London’s music programming which also features daily takeovers by key platforms and curators including Abbey Road Studios, The Blues Project, and Soul Surge.
Other special music guests across the week include Mabel, Sasha Keable, NAO, and Miraa May.
Kicking off the Music Festival will Henry Lau, the multi-instrumentalist pop star known for combining classical and contemporary genres .who will be playing at Village Underground from 3:00–4:00 PM on Monday, June 2. This event is open to all SXSW London Delegates - though they will have to RSVP as its a small venue so first come, first served - and the public can buy tickets from DICE, here, as they can will all 600 music gigs over the week.
Full details of the festival are available at https://www.sxswlondon.com/
