They are a blast from the past that can take you back to your childhood in seconds. Yep, it's Parma Violets.
Swizzels is now on a nationwide hunt for Parma Violets "biggest fan" to win a year's supply of the iconic retro sweety.
That's Halloween, birthdays and Christmas stocking fillers sorted with plenty left aside for you.
Whoever is crowned the "biggest fan" will also get a VIP tour around the Swizzels factory to see how your favourite violet treats are made.
All you need to do is prove to the confectionery maker you are worthy of the prize; by telling them or showing photographic evidence.
Be transported to 1960s Edinburgh with this duck a l'orange...pizza?!
Maybe you had a Parma Violets-themed wedding or dyed your hair to match the sweet?
Jeremy Dee, managing director of Swizzels, said: “Parma Violets have been instrumental in the success of Swizzels because of their loyal and dedicated fanbase.
“As a result of this we want to find and reward the biggest fan as a way of saying thank you whilst celebrating one of Swizzels’ most traditional sweets.”
You have until June 10 to apply for the legendary title at Swizzels website here .
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