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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Sweden's Bonnier launches magazine in Holland

Sweden's media group, Bonnier, has made its first step into the Dutch market by launching an edition of its successful magazine Illustrerad Vetenskap under the title Wetenschap in Beeld. Bonnier's ceo, Bengt Braun, said: "The Dutch market is attractive and we foresee major opportunities to also utilise our experience and editorial ideas there". More titles may launched in Holland if the move proves successful. (Via Inter Medios)

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