(Bloomberg Businessweek) -- No matter how much advanced technology brands pack into their masks, ski goggles tend to get foggy and limit peripheral vision. Giro’s $250 Contact goggles, with interchangeable lenses, tend not to do either. The Scotts Valley, Calif.-based brand started in cycling helmets but has gained a following for its patented Vivid lenses, developed with camera outfitter Zeiss, and a semiframeless design that offers an expansive panoramic view.
The Competition
• The $220 Cyrius goggles from Julbo also boast an expanded field of vision, thanks to a frameless construction.
• Oakley’s popular Prizm line of ski masks (from $150) has lenses that tailor tints to specific environments and conditions.
• A pair of $130 Opsin Clarity goggles from POC have three lenses—for sunny, partly sunny, and cloudy conditions—and fit best on medium- or smaller-size faces.
The Case
Giro’s lens-swapping system, which the brand calls Snapshot, is an effortless exercise. Press the shutter button down, and the lens pops out quickly; magnets help guide you to click the new one into place. Meanwhile, the Zeiss lenses manipulate blue light to enhance contrast and definition, and air vents around the edge minimize the chance of fogging. $250; giro.com
To contact the author of this story: James Gaddy in New York at jgaddy@bloomberg.net
To contact the editor responsible for this story: Chris Rovzar at crovzar@bloomberg.net
©2019 Bloomberg L.P.
