Swansea City Football Club has struck a new sponsorship deal with a Russian-owned cryptocurrency firm.
Mercuryo, which is based in Estonia and has an office in London, has become the exclusive cryptocurrency partner of the Liberty Stadium Championship side, which is currently well placed for promotion to the Premiership for next season.
Mercuryo offer fiat-to-cryptopayment gateway services to consumer and corporate clients.
Since its launch in 2018 it has become one of the leading crypto payment gateway providers in Europe, serving over 600,000 consumers and 180 prominent crypto projects, such as Binance, Bitfinex, and Trezor.
To support its growth plans the fintech firm recently secured a £2.2m investment from international venture capital fund Target Global.
The value of the commercial deal with Swansea, which is currently not a holder of cryptocurrency, has not been disclosed.
Petr Kozyakov, co-founder and chief business developer officer of Mercuryo, said: “This is our first sponsorship deal with an internationally renowned brand, which is a crucial step for Mercuryo’s international recognition.
"By sharing similar values – determination, teamwork, and performance – we aim to connect the innovative world of technology and cryptocurrencies with the enthusiasm of sports.
Swansea is a brilliant football club, and we are thrilled to achieve our goals together as the team’s exclusive digital asset partner,”
Mercuryo will sponsor Swansea City’s home matches during the season.
The deal also includes Mercuryo ads being aired on SwansTV and its logo appearing on the LED boards at the Liberty Stadium during games.
Rebecca Edwards-Symmons, Swansea City’s head of commercial, said: “We are delighted to have Mercuryo as Swansea City’s first official cryptocurrency partner in the 2020-21 season. In a move that connects the fans of two passionate scenes, we are thrilled to work together with our new sponsor in the upcoming months.”
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