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Birmingham Post
Birmingham Post
Business
Sion Barry

Swansea City AFC in new shirt sponsorship deal with Swansea Building Society

Swansea Building Society has struck a new shirt sponsorship deal with Swansea City Football Club.

The commercial tie-up sees the Swansea headquartered mutual becoming the back of shirt sponsor for the 2022/23 season.

The renewed commitment follows a three-year sponsorship deal with the Championship club which saw an executive lounge at the Swansea.com Stadium renamed the Swansea Building Society lounge.

As the building society approaches its centenary year, it has achieved record results and passed the significant milestone of £500m in total assets.

Its chief executive Alun Williams said:” It’s wonderful for the Society to be able to renew its partnership with Swansea City Football Club as back of shirt sponsor for the coming season. Swansea Building Society has a long tradition of support for the city’s football club, and we share a similarly long and rich history, as well as a commitment to the city of Swansea and its communities.

“The society approaches its centenary celebration having recently achieved record results and passing several significant milestones. In that context, we felt it important to renew our commitment to Swansea City AFC, and we wish the club every success for the coming season and beyond.”

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