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The Independent UK
The Independent UK
Sport
Phil Blanche

Swansea boss reveals Snopp Dogg and Luka Modric’s influence on club

  • Swansea City boss Alan Sheehan has described the significant “buzz” and commercial benefits since American rapper Snoop Dogg became a co-owner of the Championship club.
  • Snoop Dogg joined the ownership group last month, which also includes Croatian midfield great Luka Modric, who came on board in April.
  • Sheehan emphasised that the celebrity involvement helps Swansea become more appealing commercially and build strong foundations for the future.
  • The club is drawing comparisons to Wrexham, owned by Hollywood actors Ryan Reynolds and Rob McElhenney, with a docu-series about Swansea reportedly in development.
  • Modric, who recently concluded his Real Madrid career, has actively contributed to Swansea’s summer recruitment by speaking with potential new players.

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