Traditional media In Britain are seen as the most trustworthy source of information, according to a survey by interactive marketing firm Telecom Express. The report finds that newspapers and TV are far more trusted than websites or blogs, with TV topping the poll at 66%, papers receiving 63%, and radio getting 55%. However, websites get a 36% rating while news blogs are the least trusted sources with just 24% of the vote. While I don't doubt the figures for a moment, I'm surprised that papers did better than radio. As for new media, it's in its infancy at present but, given that so many people read it, I wonder if - as with all surveys - they have said what they think the researcher ought to hear. (Via BBC News)
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Survey finds old media more trustworthy than new
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