Jeremy Clarkson’s farm shop in the Cotswolds is said to be a huge hit with Chinese tourists for a surprising reason.
The former Top Gear host, 65, sells all sorts of local produce with tongue-in-cheek names at his Diddly Squat Farm Shop in Chipping Norton, Oxfordshire.
The shop is situated on Clarkson’s 1,000 acre Diddy Squat Farm, which has been made famous thanks to its appearance on his popular Amazon Prime series, Clarkson’s Farm.
But it appears there are other reasons fans are flocking there- and its not because they have always watched the show.
There has been an increase in Asian tourists to the barn thanks to its playful products, including glass milk bottles bearing the text “Cow Juice”, a toiletries and fragrance line called “Grubby Farmer”, and honey labeled “Bee Juice”.
A Chinese couple told MailOnline they came to the farm shop due to its massive popularity on the Chinese social media platform, Little Red Book.
Zhng Chen, 22, and Celine Chen, 24, who had travelled from Xi'an, central China, said they hadn’t watched Clarkson’s show and didn’t really know who he was, but liked the look of his products on social media.
“Me and my girlfriend wanted to come to see the local products and we saw the farm shop on The Little Red Book (an app similar to Instagram or TikTok). It's really popular on the app,” Zhng told the outlet.
He explained that the app is full of videos showing off products from the farm, including the glass milk bottles, as well as candles and branded aprons.
Celine added that she was happy to travel all the way to the Cotswolds to buy The Grand Tour host’s milk, saying: “We saw the milk bottles online and we came because we just like the shop - we love the products, they're cute.”
The shop sells everything from pie, sausage rolls, and cuts of meat to wooden boards, bottle brushes, and T-shirts.
Clarkson himself revealed last week that his shop is now “massively popular” in China.
He told The Times that Clarkson’s Farm has “brought a whole new audience who’d never watched a single programme I’d made”.
The motoring journalist added: “It’s massively popular in China. A huge number of Chinese people come to the farm shop and the pub.
“I said to one of them the other day, ‘Why do you like it?’ He said, ‘We watch it because we cannot believe how incompetent you are.’”
