Supervalu has slashed the prices of hundreds of products across its own brand ranges.
The retailer is encouraging customers to try the Supervalu range and bag a bargain.
Ray Kelly, Marketing Director, said: “Shoppers continue to look for value when purchasing groceries and we are confident that our new price cuts will really stand out.
"We have made a significant investment in delivering real value through this campaign.
"There are huge savings to be made in every aisle which will make a real difference to our customers.
"In addition to making significant savings, our shoppers get exceptional quality products when they purchase our own brand range so it’s a win-win from all angles."
More information on money saving offers across the SuperValu range can be found at www.supervalu.ie or on the SuperValu Ireland Facebook page.
