Inspired by the pioneering discovery behind skin cells' ability to self-generate through energy, SK-II developed the Skinpower category to supercharge the skin in maintaining a healthy look.
The aim is to create a constant cycle of "energy to power", referring to a boost of hydration that helps keep the skin bouncy, smooth and glowy, even throughout the most hectic of days.
From eight years of numerous studies on the lives of a high-powered generation of young women, SK-II discovered an everyday skin phenomenon by using an industry-first method that tracks skin energy fluctuations through the day. The fluctuation from youthful and glowing to dull and tired is caused by a loss of skin power due to external stressors such as UV rays, pollution, lack of sleep or temperature change.
The new collection features InfinitPower Technology containing an exclusive cocktail of dokudami, calla lily and peony extracts to energise the skin while enhancing hydration and bounciness.
Designed with an auto-dropper for optimal dosage, the Skinpower Essence features a light and translucent texture that penetrates easily into skin, carrying the blend of ingredients effectively through the skin layers.
The airy milky lotion can be used as a moisturiser for those with oilier skin or living in warmer climates while the rich cream with a velvety texture is recommended for drier skin type and climates. The skincare collection further include a lightweight cream for the delicate eye zone, to address fine lines around peepers.
