Shoppers have claimed supermarket workers are unwrapping Cadbury Creme Eggs and putting them back on the shelves in pursuit of a rare chocolate Easter egg worth £2,000.
Cadbury announced on Wednesday that it had released white chocolate Creme Eggs disguised as the standard milk chocolate Creme egg.
The white versions contain vouchers inside their packaging, one of which is worth £2,000 in cash, Cadbury has said.
Other vouchers are worth £1,000.
Cadbury has said that the top prize winning egg will be in a UK branch of the Co-op, but shoppers have claimed on social media to have found Creme Eggs in other retailers’ stores that have been opened and re-wrapped.
One tweeted: “@sainsburys The search for a white chocolate creme egg has gone to your employees heads clearly @CadburyUK”
Another expressed her disappointment at Tesco: “Seems there will be a lot of food waste judging by the amount of unwrapped @CadburyUK creme eggs on the shelves in @Tesco today”.
Others expressed a concern for the condition of the eggs.
The new white Creme Eggs are available in shops including Co-op, Sainsbury’s Local, Tesco Express and local newsagents from now until April 1.
Sainsburys, Tesco and the Co-Op were all unavailable for comment.
