A major supermarket is selling fresh and frozen vegetables for just a penny - undercutting even its cheapest competitors by 18p.
Iceland has slashed the price of potatoes, carrots and sprouts to just 1p per bag - and is also offering free delivery.
To redeem the offer, all shoppers will need to use the Iceland app and add the code 'ICE1VEG' at checkout.
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All fresh and frozen vegetables priced at £1 and under will be included in Iceland’s offer, which is available exclusively online now until midnight tonight (Tuesday).
Shoppers can shop online today for delivery from tomorrow when they choose any three vegetables for just 1p each.
The offer comes after Aldi and Lidl were both offering vegetables for 19p.
All fresh vegetables included in Iceland’s offer will have Best Before dates that fall after Christmas Day to ensure they’re fresh and ready for the big day.
Richard Walker, Managing Director at Iceland, said: “Christmas has become more important than ever this year, with families having lost out on precious time together last time around.
"That’s why we’re delighted to support our customers by cutting the costs of their festive feasts whilst also releasing a further 180,000 delivery slots between now and Christmas Eve."
Full list of Christmas vegetables included in Iceland’s one penny sale:
Fresh Vegetables
Iceland Carrots, 800g, 79p
Iceland Parsnips, 660g, 79p
Iceland Broccoli, 400g, 79p
Iceland British Brussels Sprouts, 500g, 79p
Iceland Savoy Green Cabbage, 1 unit, 79p
Iceland Curly Kale, 200g, £1.00
Iceland Green Beans, 220g, £1.00
Iceland Sugar Snap Peas, 160g, £1.00
Iceland Large Flat Mushrooms, 250g, £1.00
Iceland Closed Cup Mushrooms, 300g, £1.00
Iceland Farmers Market Button Mushrooms, 125g, 65p
Iceland Chestnut Mushrooms, 250g, £1.00
Iceland Brown Onions, 3 pack, £1.00
Iceland Red Onions, 3 pack, £1.00
Iceland Onions, 1kg, £1.00
Iceland Traditional Mash Potato, 400g, £1.00
Mash Direct Carrot Parsnip & Turnip Mash, 400g, £1.00
Iceland Baby New Potatoes With Herb Butter, 360g, £1.00
Iceland Carrot Batons, 300g, 70p
Iceland Stew Pack (Onion, Swede, Parsnip & Carrot), 900g, £1.00
Iceland Cut Soup Vegetables, 320g, £1.00
Iceland Garlic, 4 pack, £1.00
Frozen Vegetables
Iceland Garden Peas, 800g, £1.00
Iceland Button Sprouts, 900g, £1.00
Iceland Country Mix (carrots, peas, cauliflower, green beans), 900g, £1.00
Iceland Broccoli Florets, 800g, £1.00
Iceland Baby Carrots, 900g, £1.00
Iceland Cauliflower Florets, 800g, £1.00
Iceland Very Fine Whole Green Beans, 900g, £1.00
Iceland Floret Mix, 800g, £1.00
Iceland Petit Pois Peas, 600g, £1.00
Iceland Floret & Carrot Mix, 900g, £1.00
Iceland Mixed Veg 900g, £1.00
Iceland Sliced Green Beans, 650g, £1.00
Iceland Tenderstem Broccoli, 180g, £1.00
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