- Asda has begun selling Christmas products in its stores and online as early as July, five months ahead of the festive season.
- Social media users shared images of seasonal treats like Maltesers Mini Reindeers and Haribo Merry Mix already on display.
- The supermarket stated that the early availability aims to help customers spread the cost of Christmas.
- An industry expert suggested that this strategy could boost sales, as consumers might buy items early and then repurchase closer to Christmas.
- The move comes amidst predictions of rising food inflation, with the British Retail Consortium forecasting a 6 per cent increase by year-end, posing challenges for household budgets.
IN FULL
