An international supermarket chain has apologised after launching a "combo" offer aimed at female secretaries, which included condoms and a bottle of wine.
The company Circle K posted the promotion for "Secretary Day" on social media to lure in customers in Mexico with three separate offers. The adverts have since been removed.
Two of the deals included a bottle of wine and different chocolate bars while the third threw in a packet of condoms as well.
The caption to the tweet translated as: "Happy day to all the secretaries".
"Celebrate with them as you should with this executive combo," it also read alongside two party hat emojis.
In the advert graphics, the English words "If you know what I mean" were also printed next to an illustration of a women wearing a skirt by an office chair.
Mexican Senator Patricia Mercado called out the promotion on Twitter, branding it "sexist publicity".
She posted a screenshot of the Circle K advert as well as sharing her outrage in a series of tweets.
The politician said the advert was not only sexist but, "reproduced gender stereotypes and misogyny by suggesting that the recognition secretaries deserve is of a sexual nature, but also because it promotes sexual harassment and bullying at work."
"We need the Mexican business community to engage in the fight to erase this type of violence and harassment at work," Ms Mercado added.
After the intense backlash, the supermarket chain apologised to the public on Twitter.
A Circle K representative said the company had "taken necessary measures so something like this does not happen again."
Translated from Spanish, the spokesperson said the chain "deeply regrets" the promotion before adding that it never wished "to promote any stereotypes."
In the UK, the Advertising Standards Authority last month banned all advertising that used harmful gender stereotypes.
