Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Lifestyle
Sara Ilyas

Superdry: what do you think of them?

superdry: superdry
Dave Elliot, 21, labourer, Gravesend
I love the style and colours, and like that they sell decent tight-fitting T-shirts. Since I discovered them last year I try and come to the store at least once a week to see what’s new.
Photograph: Martin Argles/The Guardian
superdry: superdry
Sarah Dimech, 20, student, Old Kent Road
I’ve got a few Superdry hoodies, they’re really comfortable and not overly branded like some of their other clothes. I guess the appeal is that it’s cooler and more affordable than Jack Wills and Abercrombie & Fitch, which are way too preppy and overpriced.
Photograph: Martin Argles/The Guardian
superdry: superdry
Andrew Snow, 37, banker, Clapham
Today I bought a polo shirt. I’ve been buying from Superdry for about a year, I keep coming back because they sell smart yet casual clothes, that are fashionable and fit for any need. The exotic yet simple logos make the T-shirts iconic.
Photograph: Martin Argles/The Guardian
superdry: superdry
Laila Miles, 23, account executive, West Kensington
I’ve just bought a T-shirt for my little brother’s birthday – he’s turning 16. The clothes here are a stylish version of the skater-boy look, which is why he’ll like it. When I was at university, all the boys wore bright Superdry clothes – it’s cool with a retro edge.
Photograph: Martin Argles/The Guardian
superdry: superdry
Susan Rhee, 40, banker, Bishops Storford
I bought a T-shirt for a friend today. I wouldn’t buy it for myself but I know he will love it because Superdry clothes have a lot of attitude. You can buy clothes with a casual retro look at a good price.
Photograph: Martin Argles/The Guardian
superdry: superdry
Naomi Curtis, 12, student, London
I bought a dress today. My mum thinks it really suits me. I come here about three times a month. I love anything with bright colours.
Photograph: Martin Argles/The Guardian
superdry: superdry
Paras Barot, 25, programme analyst, Golders Green
Everything is fun, bold and modern but without being expensive. It’s a much more affordable alternative to Abercrombie & Fitch, and much cooler too. I’ve been buying T-shirts here for the past year and they’re always great quality.
Photograph: Martin Argles/The Guardian
superdry: superdry
Kieran Clifton, 20, concreter, Gravesend
I’ve just been browsing here today. I’ve been buying Superdry for about a year. I love it. I walked into a store one day and loved the bright colours and how different everything was to other men’s clothes. The quality is really good for the price.
Photograph: Martin Argles/The Guardian
Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.