Julian Dunkerton, the co-founder of Superdry, on Wednesday said he was “devastated” by the imminent job cuts at the fashion chain, amid a war with its top brass.
Superdry will slash up to 200 jobs, mainly at its HQ in Cheltenham, over the next six weeks to save cash, the Evening Standard revealed yesterday.
Dunkerton, who stepped down from the board last March and is trying to be reappointed, said: “We are now seeing the human cost of a failing strategy at Superdry. Talented people will be losing their jobs. The haemorrhaging of skills will be a disaster.”
He added: “The leadership team clearly lacks any strategic vision. They are now trying to cost cut their way back to profitable growth, which is doomed to fail.”
The retailer has seen a downturn in trading and a sharp drop in its share price over the past year. In December it was aiming to make cost savings of at least £50 million by 2022.
