Superdrug shoppers have heaped praise on a budget-friendly mascara, dubbing it "the best ever".
The mascara, which costs £9.99 at full price but is currently on sale for £6.65, is part of the line-up from Superdrug's in-house brand B.
The brand, which is 100% cruelty-free, offers beauty lovers makeup, skincare and more, and its B. Lengthening Mascara has proved a hit among shoppers.
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According to Superdrug's website, the mascara promises to "give your lashes length by coating each in a richly pigmented formula" to "ensure not a single one is missed".
The brush utilises lots of smaller bristles, which are tightly packed together with the aim of extending the lashes and lengthening the full lash line to "give a brighter, wide eyed look".
It has racked up a string of five-star reviews on Superdrug's website. Pauline said: "I'm really happy with this product, one of the best mascaras I've bought! Great lengthening and staying power whilst being vegan and animal friendly. Brilliant!!"
Billi said: "I always buy this mascara. Reasonably priced, no clumping, lovely long lashes and most important for me CRUELTY FREE as with all Superdrug products."
One shopper titled their review "The. Best. Mascara. Ever" and penned: "I have highly sensitive allergic contact dermatitis (eczema) chemical allergies to fragrance, chromium and various other things, and having searched the world globally for months on end, have been hard pressed to find any mascara that would be safe for me to use at all. Put it this way - I found only 3 worldwide, and this was the only one in the UK!! I have been using it a few weeks now and it is The. Best. Mascara. Ever..."
Another said: "This mascara amazing!!! Eyelashes looks fantastic and long, I love it so much!!!"
Sharny added: "I love everything about this mascara. The shorter bristles, the ease of removing the product, how evenly and the thickness it goes on, without having clumps! It's just a great mascara, vegan and cruelty free too!!"
