When it comes to beauty and skincare products many believe that the more costly an item, the better it will be.
So it is no surprise to see how much excitement is caused when a designer-dupe is discovered, and even more so when shoppers claim there is no difference.
Superdrug, while not known for its designer replicas, has shoppers praising one of its products online.
Many shoppers have pointed out that the Elf Camo Concealer, which is stocked at the health and beauty retailer, is a dupe for Tarte Shape Tape concealer.
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Superdrug stores remain open during lockdown with shoppers allowed to visit when needing to stock up on essential purchases such as medicine. Non-essential purchases can also be made during these visits.
Taking to Twitter, one shopper pointed out the similarities between the £4.25 Elf concealer and the £24 designer version.
One shopper wrote: “Elf camo concealer is an amazing dupe for tarte shapetape and 1/4 of the price.”
A second said: “Elf Camo Concealer is a dupe for tarte shape tape and comes in the palest shades I’ve seen aside from straight up white”.
Another added: “Elf camo concealer it’s the shape tape dupe”, while a fourth said: “Elf camo concealer is worth the hype. perfect dupe for tarte shape tape”.
Elf’s Camo Concealer comes in at £4.25 while the Tarte version costs £24.
This means shoppers can save themselves almost £20 if they opt for the Elf version.
