Superdrug shoppers are snapping up an ‘amazing’ £10 foundation, with many praising it for its ‘brilliant’ coverage.
Beauty fans say the foundation, by makeup brand Rimmel, “lasts all day” and gives “great coverage”.
Rimmel’s Lasting Finish 25 Hour Foundation, which costs £9.99, promises to blend “seamlessly, instantly and easily into your skin, concealing dark circles and imperfections”.
The product is a bestseller at Superdrug and has racked up more than 1,400 five star reviews on the retailer's website.
One reviewer said: “Been using rimmel foundation since time began. I won't change to another.”
Another said: “Amazing!! This foundation is so good! I’ve repurchased it a few times now and it’s definitely the best drugstore foundation I’ve tried! I have dry skin and using this foundation makes my skin looks smooth and glowy, I’ve had many compliments on how good my skin looks!
“It lasts for a long time and the colour match is perfect for me. It’s also very affordable and you get a good amount of product. I recommend this to people with dry skin.”
A third added: “Amazing foundation. Been using this foundation for 2 years. It's amazing! Full coverage but not too cakey! Would definitely highly recommend”.
Another said: “Great product I have been buying this foundation as a regular customer - following a recommendation last year from a member of Superdrug staff in-store. However, I was delighted to find I can buy it online too.
“It's perfect for covering blotchy skin, it's natural, lasts all day, and is perfect whatever your edge. Really recommend it.”
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A fifth added: “Blends like a dream! I’m an avid Estée Lauder fan but wanted to try a cheaper alternative. I have dry, acne prone skin so the ‘hydration boost’ feature is what attracted me because my skin can often look cakey when wearing foundation.
“So glad I tried as I absolutely love it. Good, buildable coverage and doesn’t feel like it suffocates the skin. Hides acne scars well. Would definitely recommend it!”
You can find your nearest Superdrug store here.
