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The Guardian - UK
The Guardian - UK
Business
Jason Deans

Super Bowl effect lifts Undercover Boss launch

Undercover Boss
Undercover Boss. Photograph: CBS

The record audience for Sunday's Super Bowl XLIV – at 106.5m viewers the most-watched show in US TV history, toppling MASH's 27-year-old record – also gave a hefty ratings hike to CBS's new UK-originated reality show, Undercover Boss.

Undercover Boss launched immediately after the sports event on Sunday night with 38.6m viewers.

This was the largest audience ever for the premiere of a US reality TV show and the third biggest for a post Super Bowl programme.

Undercover Boss is made by UK independent producer Studio Lambert, the All3Media subsidiary run by former RDF Media creative director Stephen Lambert.

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