The Sunshine Fund's annual Go Bananas campaign is in full swing and more than £30,000 has already been raised.
The month-long drive held every June is the charity's biggest event and scores of businesses, schools and families are always on board to help.
This year, the target is to raise a huge £40,000 to change the lives of local children.
The fund dedicates its time to fundraising to purchase specialist equipment for disabled kids in the region when they can't get it on the NHS or by any other means.
Due to constant cuts, the fund is receiving unprecedented demand for the equipment which can cost thousands of pounds.
A safe bed to sleep in or bath fit for their complex needs is something they should all have but it is often just not possible.
That's why the Sunshine Fund is so important - but they can't do it without your help.
The kindness of the North East has already been showcased as the Miss Newcastle 2019 finalists raised more than £30,000 alone to help change the lives of these children for the better.
The mums of some of these children have also jumped on board the campaign and are doing what they can to help.
Karen Thompson, whose son James needs standing frame to give him some independence, signed up to do the 5k Sunshine Run on the quayside last week to support the fund.
Five-year-old James suffers from a rare medical condition which doctors have not yet been able to diagnose. He has severe muscle weaknesses and no movement in his lower limbs, leaving him wheelchair dependant.
A standing frame would be vital for his development to help strengthen his core and muscles but it would cost the Westerhope family almost £2,000.
Karen, 32, ran the 5k with friends Nicola Robson and Michelle Watson whose children also have additional needs and attend Hadrian School with James.
Another family that have gone the extra mile are the Horners.
Their son Toby was starved of oxygen during birth and suffered life-changing injuries as a result.
The six-year-old, from Hebburn, has has quadriplegic Cerebral palsy as well as other medical issues and needs round-the-clock care.
The Sunshine Fund are hoping to purchase him a £9,000 specialist bath so parents Adam and Tracey joined volunteers in a bucket collection on Northumberland Street along with sons Ethan, 4, and Lucas, 17 months, last Saturday.
Lauren Thompson, from the Sunshine Fund, said: "Whilst we're busy totalling up the final amount raised for the month, we're encouraging anyone who would still like to donate to get in touch.
"There is still time to host an event at work or school to support or event to make a donation via phone or cheque.
"Thank you so much to everyone who has supported so far, especially our families, we really couldn't do it without you!"
