Sunderland's flagship airshow has been labelled as a success after boosting the economy by more than £5 million last year.
Since its launch as a single-day event in 1989, the airshow has become a staple in the summer calendar.
Now the biggest free airshow in Europe, the three-day weekend event is held in Roker and Seaburn.
Last year, around 400,000 visitors flocked to the seafront to take in the sights, sounds and attractions.
Pilots and teams on the ground also overcame challenging weather conditions, including rain and poor visibility, to wow the crowds.
According to new figures, the airshow boosted Sunderland's economy by £5.3 million with extra spend in businesses, hotels, pubs and restaurants.
"We had really positive feedback however there is always lessons and things we're looking to improve on year on year," assistant director of culture and events at Sunderland City Council, Victoria French, said.
"We take all that feedback and build it into the planning for what is now this year's event.
"Some of the feedback is that the airshow is seen as a real family event now and has shifted its focus from what some people may recall 15 years ago.
"There's a real family focus and people spend more time there so we need to make sure that the content on the ground is for that audience.
"As the weather is something that is out of our control, we need to make sure that if there isn't any flying that can take place, that there's a full ground programme.
"That's why the stage programme in 2019 was enhanced compared to the previous year and we will continue to look at that."
The events boss was speaking at a meeting of the council's Economic Prosperity Scrutiny Committee on Tuesday, March 10.
According to surveys taken at the event, nearly two thirds of visitors to the airshow were Sunderland residents.
Around 86% of visitors were from the North East with 19% staying overnight for an average of four nights.
Residents spent an average of £42.82 over the week, day visitors spent around £36.75 and overnight visitors shelled out £133.81 on average.
According to survey data, 100% of respondents said they would visit the airshow again or recommend it to family/friends.
Coun Stephen Foster said the airshow figures "speak for themselves" and praised events staff for "another fantastic year."
Last year, 634,500 people visited or took part in events across Sunderland.
Around 135 events were held on council owned land with 49 led by the city council.
Looking forward, events bosses have an ambitious programme for 2020 with a range of sporting, music and specialist events.
The 32nd Sunderland International Airshow is currently scheduled for July 24-26.
