Sunday Times price rise costs 10% of sale

News International's controversial decision to raise the cover price of the Sunday Times to £2, thereby losing 100,000 sales has attracted some ironic criticism in the US. This media commentary site posting is headlined: "Here's a lesson from the UK's Sunday Times - raise your cover price to a new industry high and even the most loyal readers will depart". For the record, the Sunday Times sold an average of 1,354,489 copies in August, the month before its 20p price hike. Last month it managed 1,212,886, a 10.45% plunge. (Via Follow The Media)