The Sunday Game panel slammed a GAA rule change that prevented Limerick and Tipperary from promoting the Dillon Quirke Foundation on their jerseys.
A rule change was passed in March that prevents GAA sides using charity partners as their shirt sponsors unless they are the designated sponsor at the start of the year.
And with Limerick and Tipperary meeting today in a classic encounter, it is believed both sides planned to promote the Dillon Quirke Foundation.
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The Tipperary player passed away suddenly last year when lined out for his club Clonoulty-Rossmore at Semple Stadium last August.
And the panel on today's Sunday Game were not happy with the rule change.
Speaking on RTE, Joanne Cantwell said: "As we should all know at this stage, the two counties had agreed that they would both wear, instead of having sponsors, they would have the Dillon Quirke foundation across their jerseys for this afternoon's game in memory of this young man who lost his life on this very field while playing the game he loved last August.
"New rules passed in March decided that this was not allowed, no charities are allowed on.
"You're allowed have corporations on, you're allowed have multinational corporations, but the sanctity of the jersey ends there.
"When it comes to putting something like the Dillon Quirke Foundation, whose aim is to make more cardiac screening available for young GAA players so that what happened to Dillon doesn't happen to more GAA players."
And Anthony Daly added that he found the decision 'baffling'.
He said: "All the family and the club want to do is good for other families and other clubs and other potential players all over the country, and the GAA won't let them go ahead with it.
"Sometimes, some of the stuff baffles me."
While Joe Canning did not hold back in his assessment.
"It's a horrendous decision that they can't support this. It's a joke, really, how they've come up with this decision by the GAA and not allowed it to happen."
Those looking to donate to the foundation can donate here.
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