The Sun has been awarded a Guinness World Record accolade for giving away two energy-saving lightbulbs per copy with its January 19 issue. The record, for the largest distribution of free energy-saving lightbulbs, is jointly awarded to the paper, to Southern Electric, who supplied the bulbs, and to the environmental consultants Cool nrg, who brokered the Great British Light Switch campaign.
In the end, some 4.5m light bulbs were given away and, once fitted, it is estimated that they could save up to £20m off the UK energy bill and up to 387,000 tonnes of CO2. It proved to be a huge promotional success for The Sun, with circulation that Saturday rising to nearly 3,908,000 copies, some 408,000 more than the previous Saturday. A Sun executive said after the figures emerged: "We are gobsmacked."
More later on this from a Sun spokeswoman. (Sources: webitpr/Earth Times)
