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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Sun wins new readers with its online offerings

The Sun may be losing newsprint readers, but its websites are attracting a huge audience. Sun online registered 1.2bn page impressions in 2006 with individual readers from around the globe visiting the site 160m times. In the past year it has added a number of participatory features, including video content, podcasts, blogs, RSS and mobile technology. In October, it launched MYSun which allows readers to discuss and comment on stories. More initiatives are planned. Its online editor, Pete Picton, says: "The growth over the past year has been phenomenal... The success of our commercial products such as Sun Bingo, Diet, Local and Singles show we know what the readers want." (Via Journalism.co.uk)

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