South Coast locals say a tourism boom in NSW's Shoalhaven this summer is much needed but is bittersweet.
Despite memories of last year's bushfires and a new COVID-19 outbreak in NSW, tourists are undeterred, with accommodation almost completely booked for the school holidays.
Mollymook's Allure on Ocean Motel manager Belinda Brown said she was starting to feel more positive about 2021, but urged travellers to be sensitive to the struggles of the community.
"I think most operators have managed to claw back at least half of what they have lost," she said.
"There is a definite positivity in that respect.
"Just be conscious that we are coming up to an anniversary of a particularly brutal time for the area with the fires last year and there is going to be some sensitivities and triggers for the local community."
COVID-19 no deterrent for holiday-makers
The manager of Holiday Haven in Ulladulla, Chris Profke said not even COVID-19 had been able to stop the tourists.
He said while there had been some cancellations as a result of the Northern Beaches lockdown, those vacancies were quickly filled.
"COVID put a few people off, but those spots were quickly taken," he said.
"There is definitely a better feel than this time last year.
"It's a lot more relaxing."
Dan Rowland and his family holiday every year at Holiday Haven Ulladulla.
He said despite the memories of last year and the COVID-19 outbreak, they wanted to return to support the local community and economy.
"We've been coming here for the last six years and we love it," Mr Rowland said.
"Last year the fires did flare up and it was pretty surreal with all the smoke and the haze.
"Compared to last year it's a lot better, mellower and I think the town is starting to come back a bit too, which is fantastic."
Sad anniversary for residents
Shoalhaven Mayor Amanda Findley said despite the holiday vibes, tonight would be a more sombre affair in the Shoalhaven.
There are no public fireworks scheduled.
Many fire-affected communities will hold private memorials to mark the 12-month anniversary of the New Year's Eve bushfires which left two Shoalhaven residents dead and destroyed more than 100 homes.
"It's surreal to see the tourists in town — compared to last year — with big smiles on their faces and enjoying themselves," Cr Findley said.
"It is bittersweet, but I know how great it is for our businesses and they have really needed this injection of the summer holidays.
But she also warned that with so many people in the streets, social distancing could be a challenge.
She warned people not to be complacent about COVID-19, despite no cases being reported in the Shoalhaven from the latest Sydney outbreak.
