And so, once more, to Geri Halliwell - singer, author and the UN's answer to the Aids epidemic and the crisis in maternal healthcare in sub-Saharan Africa. Never say we don't put our best people on this stuff.
This week, though, Geri is not being pointlessly indulged by Washington congressmen, but by the good burghers of Fleet Street, who are allowing her to promote the latest volume in her series of children's books about a thinly disguised Geri Halliwell character, Ugenia Lavender.
The work - Ugenia Lavender and The Phoned-In Story That Will Steal Your Kid's Brain - is available from all apocalypse-goading bookstores, but the real enjoyment to be had lies in Geri on Geri.
"Perfectionism kills art," she declares in one interview. "I find that if I criticise myself, it spoils the fun." Asked whether she's for Gordon Brown or David Cameron, madam explains that they both need to earn her love, and haven't yet done that. "It's a blessing to have pretty people around me," says Geri elsewhere. "I like people who are sparky, positive. Evil, dark people are repelled by me: 'Oooh no! Too much sunlight.'"
Yup, she's so not bright, you gotta wear shades. Still, it's all worth wading through just to watch Geri repeatedly labouring under the misapprehension that people are being complimentary when they engage with her.
Personal favourite? "A lot of people have said I've got a voice that speaks to children."
