Email marketing can be an effective tool in spreading the word and building your customer base. Or it can sit, unread, in each potential customer’s spam folder. Similarly, social media can be a great way to engage with clients and build a community – or be annoying to the point that it drives people away.
This easy-to-follow course shows you how to convert your existing knowledge into persuasive social media and email marketing strategies that will enhance your reputation, make your business responsive to your customers’ needs and wants, and increase your profits. You’ll learn both how to build cost-effective social campaigns, and create content that your audience will find clickable and shareable.
This course is for you if...
- You work for an SME and want to maximise the impact of your digital marketing, without paying consultants to do it for you
- You work for a charity or NGO and are looking for new ways to engage support
- You’re part of a team of sales professionals looking for new ideas and leads
Course content
- Best practice for social and email marketing
- How to build and segment a responsive email marketing subscriber list
- How to create compelling content that engages prospective clients – and ultimately sells more
- How to benchmark, test and improve email marketing campaigns
- How to create socially-enabled campaigns with the potential to go viral
- How to generate new leads, engage prospective and existing clients, and manage relationships via social media
- How to incorporate email and social media marketing into a wider content marketing strategy
- Q&A and group discussion
This comprehensive course can be tailored to the needs of your team. Please contact alastair.price@theguardian.com with the name of this course in the subject line for more details.
