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Simon Duke

Subway launches Meatless Meatball Marinara after successful trial

Vegans everywhere are spoilt for choice this month with the start of 2020 a real hotbed of new vegan product launches.

You can't fail to have noticed the fact that Greggs have launched their vegan steak bake, with an exclusive preview . And then there's McDonald's veggie dippers , KFC's Zero Chicken vegan burger and Costa's vegan ham and cheese toastie too.

Not wanting to be left out, Subway have now got in on the Veganuary action with the launch of their Meatless Meatball Marinara.

The brand has turned its most iconic Sub, into a plant-based option, so now all guests - whether they’re completely meat-free, or are simply looking for a plant-based alternative - can make their lunch exactly what they want.  

Subway say the juicy vegan Meatless Meatballs are packed with all the delicious flavour of the tasty original, and come smothered in mouth-watering original Marinara sauce. Diners need not miss out on the melted, dairy cheese either, as the Meatless Meatball Marinara is topped with oozing slices of melted vegan cheese.

The Meatless Meatball Marinara joins an already enticing line up of meat-free options at Subway, including the Vegan Sub, Vegan Salad and the cravable Hash Browns.

You can customise your Meatless Meatball Marinara with one of Subway’s best-selling vegan sauces, including Garlic Aioli, Sriracha Hot Chilli or Sweet Onion, and of course any combination of the crunchy salads too.

Toni Vernelli, head of international communications at Veganuary ,  said of the new launch: “Veganuary is creating a new wave of consumers with strong ethics and a big appetite! This is a real opportunity for businesses to improve and expand their plant-based offerings for the growing meat-free audience.

"We’re delighted that Subway has risen to this challenge - helping people who are avoiding meat to still enjoy the food they love – we can’t wait to try their new Meatless Meatball Marinara!”

Colin Hughes, country director for Subway UK & Ireland, added: “We’re always shaking up our menu at Subway as we are constantly innovating. Our guests wanted a meatless version of our iconic Sub, so we made it for them! The Meatless Meatball Marinara is equally as delicious as the original, and a tempting choice for all our guests, whether they are looking for a plant-based alternative, or simply want to enjoy something a little different.”

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