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The Guardian - UK
The Guardian - UK
Lifestyle
Richard Vine

Stylewatch: Lena Dunham and Jemima Kirke star in untouched lingerie campaign

Lena & Jemima for Lonely Girls Project.
Lena and Jemima for the Lonely Girls Project. Photograph: Lonely

Lena Dunham and her Girls co-star Jemima Kirke have appeared in a photoshoot for New Zealand lingerie brand Lonely.

The brand – which markets itself as one “for women who wear lingerie as a love letter to themselves” – has been running the Lonely Girls journal “featuring candid portraits of inspiring women in their own spaces”.

With the bright daytime lighting, an Etsy-style Kraftwerk cushion and the frankness of shooting in a bathroom, the pictures could be scenes from Girls; they’re very much in keeping with the show’s casual, anti-glamour and also nod to the candid approach to fashion shoots pioneered by Corinne Day in her work for The Face.

Lena Dunham and Jemima Kirke for Lonely Girls Project.
Lena Dunham and Jemima Kirke for the Lonely Girls Project. Photograph: Lonely

In 2014, a Vogue cover shoot by Annie Leibovitz of Dunham proved controversial when Jezebel purchased and published untouched versions alongside the retouched images, highlighting how her body had been digitally altered.

This year, Dunham clarified her position on photo-retouching in her email newsletter, Lenny.

“The gap between what I believe and what I allow to be done to my image has to close now,” the actor wrote.

“I respect the people who create those magazines and the job they have to do. I thank them for letting me make a few appearances and for making me feel gorgeous along the way,” she wrote. “But I bid farewell to an era when my body was fair game.”

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