Stunned Davina McCall was forced to This Morning viewers today after a guest swore live on air.
The former Big Brother presenter, who was hosting Friday's show with Rochelle Humes, when the awkward gaffe occurred.
During a phone-in with agony aunt Vanessa Feltz, the caller seemingly forgot they were speaking on daytime TV while speaking about their relationship heartbreak
Vanessa pulled a shocked face, Rochelle was left with her head in her hands, and Davina cried: "Excuse your language."
And viewers joked that Davina should have used her famous catchphrase and reminded the guest "please do not swear".
Kristina, from Crowborough, was discussing 'the one that got away' and admitted she was gutted that she had split from her partner of eight months.
She told the presenters: "Basically I was on and off with this girl for 8 months. Things naturally came to a halt because she was going off travelling.
"That ended in Feb and we’re kind of like six months on now and I’m still like 's*** I’m heartbroken'."
Cross-armed Davina warned Kristina to mind her language, prompting her to apologise to the presenters.
"Daytime TV," said Rochelle, who was shocked by the rude language.
Admitting blunders can happen, Davina confessed: "Alright, it happens to the best of us. We apologise for that."
This Morning viewers took to Twitter after hearing the swear word.
One viewer said: "Kristina swearing live on telly i wanted davina to say " this is big brother you are live please do not swear " lol"
Another added: "Kristina! You're live on ITV...please do not swear haha"
Unluck-in-love Kristina went on to reveal she was still on and off with her partner - and admitted it was a "toxic" relationship.
Giving her advice, Vanessa said: "You know what I’m gonna say. This is not for you. This is not going to go any further than its been. You’ve tried.
"The booty call thing isn’t going to amount to much. Put it down to experience. Onwards and upwards."
Comforting Davina added: "You deserve better."
*This Morning airs weekdays on ITV at 10.30am
