- A study of more than 3,500 adults in Poland and the US found that vegetarians are more likely to value social status and personal ambition than meat-eaters.
- Vegetarians showed a greater appetite for novelty and challenge, aligning with values that improve their social standing.
- Meat-eaters were found to prioritise tradition, conformity, benevolence, and security.
- Professor John Nezlek noted the common association between meat and masculinity, saying that vegetarians are often perceived as more benevolent, but the study found the opposite.
- The study suggests vegetarians are independent thinkers who strongly hold their beliefs, willing to stand by their principles as a social minority.
IN FULL
Vegetarians are more power-hungry than meat eaters, research suggests
