Strictly Come Dancing heads to Blackpool each year as a tradition, but this year the seaside fun had to be put on hold because of coronavirus.
Because the BBC One dance contest couldn't head up north, Strictly paid homage instead at Elstree Studios in Hertfordshire.
There was a joyous opening dance routine packed with Blackpool traditions including colourful beach huts, a puppet show, head judge Shirley Ballas wearing a 'kiss me quick' hat - and the dancers donned swimsuits, shorts and vibrant shirts as they danced to Walking On Sunshine.
But fans took to social media with their observations.
"Don’t understand a Blackpool week when they’re not in Blackpool," huffed one.
"Didn’t know it was always sunny in Blackpool," said another on Twitter.
"Great opening but perhaps they should have worn wind proof costumes to make it more like Blackpool," said another.
"Blackpool week. Sort of," tweeted another fan.
Another urged: "Strictly you aren't in Blackpool.. "Bloody get over it!!!"
"Strictly insisting on it being Blackpool week while not being in Blackpool is a very particular energy," tweeted another.
But others gave it the thumbs-up.
"Fake Blackpool seems perfectly normal for 2020..." one tweeted.
And others were moved by the tribute.
"Blackpool holds so much history for the pros, makes my cry so much," said one.
"Feeling bit teary seeing the top @bbcstrictly team whipping up a top Blackpool atmosphere despite everything," said another.
Show bosses announced that the Blackpool show had been cancelled in September due to the coronavirus pandemic.
A BBC spokeswoman told us: "Blackpool is a milestone moment in every series of Strictly that our audience, our celebs and professional dancers look forward to.
"Whilst we'll be unable to physically go to Blackpool this series, we'll still be celebrating this iconic venue and bringing it to life from our studio in Elstree."
Blackpool Tower is where the original Come Dancing series was filmed in the 1970s.
It hosted the finals of the second and the ninth series in December 2004 and 2011, won by former Coronation Street and Waterloo Road actress Jill Halfpenny and McFly drummer Harry Judd.
