Strictly Come Dancing judge Craig Revel Horwood has been banned from using his ‘Fab-u-lous’ catchphrase for any of his personal ventures outside the show.
The judge is planning on launching his own range of wines from his Hampshire vineyards, but revealed he won't be allowed to use any of his famous catchphrases for the products.
He won't be allowed to use his famous catch phrases as he does not hold the copyright for his own words.
According to the Daily Star, the professional dancer claimed: “We have not announced the name of the wine yet. It may be called Fab-u-lous – but the BBC own that.”
A BBC spokesperson said: “Strictly talent agree not to undertake any commercial activities which imitate or pass off the programme by replicating any editorial elements or replication of their on-air role.
“This includes any iconic Strictly phrases being used for commercial associations.”
According to a show insider, the rule was not just forced on Craig, and in fact applied to all the judges.
They said: “Len Goodman could never have marketed T-shirts saying ‘It’s a 10 from Len’ and ‘Sevverrrn’.
“And Tess and Claudia couldn’t release an exercise DVD called ‘Keeeeeep Dancing’.
The Strictly judge has become well known for his acid-tongued comments through the years.
He is often heard speaking with exaggeratedly lengthened vowels, including: "It was a complete dahnce di-sah-ster, dahling" and "Chah-Chah-Chah".
Another common catchphrase associated with Craig is "Three words: Fab-u-lous!", with the syllables of the word articulated as three separate words.
He similarly breaks up the syllables and throws the stress forward to the final syllable for "A-ma-zing!".
To appreciate erotically-charged routines, the judge will be heard exclaiming "absolute filth," often immediately followed by "...and I loved it!"
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