Fleur East tops the Instagram rich list as this year's most paid-per-post Strictly Come Dancing star.
The Strictly competitors have seen their followers continue to grow on social media since joining the show, even those who have already left the show. Despite being early out, Kaye Adams and Richie Anderson have been overwhelmed by fan support, which may have a direct impact on their bank balance.
Research conducted by comparison site JohnSlots examined the social media profiles of every contestant to discover the correlation between their following statistics and how much they could be paid per post.
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The research revealed that Fleur East is the most influential contestant on this year’s show. The singer has over 800,000 followers which could allow her to earn up to £3,534 per post. Kym Marsh is next in line with the second-highest Instagram, 520,000, possibly allowing her to earn a potential of £2,299 per post.
Will Mellor can earn up to £1,566 per sponsored post, setting him third. The actor has 361,000 followers and an engagement rate of 2%, making his Instagram account ideal for sponsorship deals. The fourth most influential contestant is TV presenter Helen Skelton who can bag herself up to £1,518 per post due to her 348,000 followers and 3% engagement rate.
Bros frontman Matt Goss just scrapes by the £1,000 threshold as the fifth most-paid contestant, earning £1,518 per post. Earning less than £1,000 per post, the rest of the cast is heavily impacted by their smaller followings. Comedian Ellie Taylor has an almost 200,000 drop in followers, meaning she only bags herself £854 per post.
James Bye, Tony Adams, Kaye Adams, and Jayde Adams all, unfortunately, fall at the bottom of the list, only being offered several hundred pounds for their Instagram feeds.
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