Digital consultancy Reform has created an algorithm using online search and social media data to determine how much online buzz each Strictly Come Dancing competitor is generating. Each week Reform will be predicting which celebrity is going home, and which three will make the final. Last year they managed to predict the winner. Can they get it right this time?
This week's predictions
Finalists: Alex Jones, Holly Valance, Jason Donovan
Who's going home: Rory Bremner
Everything is getting much tighter in terms of the data as the competition hots up, although Alex Jones remains in a field of her own. She's the only one of our celebrities to have stayed consistently in front.
Both Audley Harrison and Harry Judd are seeing real peaks and troughs of activity. Nancy's data has levelled out, perhaps riding on Anton DuBeke's popularity to remain in the show. According to the data, Audley, Nancy, Rory and Lulu are all at risk. We'd predict Nancy and Rory in the bottom two, and despite Rory's competent performance on the dancefloor, his failure to make an impression on the chart suggests that he'll be the one going home.
