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The Independent UK

Kevin E G Perry

Streaming service set to block you from password sharing

Warner Bros. Discovery's streaming service, HBO Max, is preparing to implement an "aggressive" crackdown on password sharing.
JB Perrette, CEO and President of Global Streaming and Interactive for WBD, indicated the company aims to close the password sharing loophole by the end of the year, with financial benefits anticipated from the fourth quarter and fully by 2026.
This strategy follows the successful model of Netflix, which reported significant revenue increases after implementing its own password sharing restrictions.
Disney+ also announced plans in 2024 to curb password sharing, citing Netflix's positive financial outcomes as a key motivator.
Several users praised the company’s business strategy, while others complained that despite Netflix’s increasing revenue the quality of their product is declining.

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HBO Max following in Netflix’s footsteps with password sharing crackdown

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